Search Engine Optimization
Every business with a website needs to be found in the search engines (Google, Bing, etc.) for the keywords that are relevant to the business by its potential customers. However, as we wrote in our previous articles (Business website tendencies and statistics, Website usage tendencies, statistics part two) users are reluctant to visit page 23 to find the right product for them, but prefer your competition if it appears in the right position in the search for those keywords.
What is search engine optimization, what does it mean for me to perform better in it?
By search engine optimization we mean those content, structural, speed, and other optimizations (optimally at the same time as the development is done) that make search engines more prepared, relevant, and useful to users on the search engine. It is important to note that we are not talking about tricks.
Preparing a page with a lot of good steps not only makes your website more transparent, relevant and useful to search engines, but also has a number of aspects that will ultimately make the use`s / visitor`s browsing "life" (also called user-experience (UX)) easier. Just to name a few:
- By building a proper html structure, with headlines; titles; alt and other properties of tags, provides transparency / readability to the user
- Compresses style sheets and script files to make the page and scripts load faster
- It also speeds up page loading speed and greatly reduces data traffic by compressing images and scaling them to the appropriate pixels
- Setting the cache for fixed content files also speeds up the loading of your website, after the first download these files are loaded from the browser cache
- Making the website responsive makes it seamless for users using a mobile device ( this rate is over 66%! ) use of its website
- Proper addressing of subpages also makes it easier for users to navigate
Of course, these are just a few basic search engine optimization things to do, and there are a number of other things that can work together to get your website to the right page and position for your topic and content in search engines
Why is it worth to search engine optimizing your website?
With search engine optimization, depending on the searchability of your website`s topic, the size of your target audience, and the popularity of the topic on the Internet, your website can perform from hundreds to hundreds of page views per month. If we’re not pessimistic, and based on that few hundred pageviews with, say, a low 5% conversion rate, that would mean 20 business inquiries a month. It’s also worth noting that this number is not a one-time one-month view and conversion, but your website is constantly bringing in new customers without more and more uploads. In addition, of course, you can use ad campaigns like adWords or facebook ads to give your business even better access, but while ad campaigns are temporary and burn fixed costs each time, they don’t guarantee revenue in return for their costs, while a search engine optimization is constantly bringing in more and more potential new products / services for a one-time cost.
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